The Benefits of Having a Podcast for your Company

Just one of the many effects the pandemic has had on business over the last year was the acceleration of digitization across many industries. The digital transformation has caused a change in the current of communication and in social networks which, combined with remote work, has forced the media as well as companies to adapt their way of communicating. This change came about been due to the...

How To Measure Your Social Media Strategy and Why It’s Important

Social media marketing is one of our generation’s most valued tools for growing a business, developing an audience, and increasing sales and conversions. Just like with any other marketing channel, it is important to have a clear strategy behind your efforts so that you know what to expect when you start to see results. This is where social media metrics and KPIs come in. However, with so...

LeanFactor expands its operations into LATAM

We’re very excited to announce that just two years after setting up operations in Spain, we have expanded to Latin America with new offices in Mexico and Chile, as well as local operations in Brazil and Colombia. With this expansion, we’re investing in the growth of the Latin American market while we continue to grow and add value to our Spanish business. Since our inception, we have been...

What can a podcast do for your business?

Podcasts are one of the latest trends taking off again as new platforms like Clubhouse and Houseparty rise in popularity. While radio has been in decline for years, other voice-based alternatives such as podcasts have continued their rise to become one of the most common ways to consume content. Easily integrated into an on-the-go lifestyle, podcasts are a simple way to learn about a new topic...

The Golden Hour of Engagement on Social Networks

Social networks are currently among the most prominent advertising mediums to reach our target audience, and a business’s social media strategy is as important as ever. However, it’s quite frustrating to dedicate time to developing and designing content that later doesn’t generate engagement among users. So, what’s the perfect time to get the maximum reach and response for social media...

LinkedIn: The Key to Your Brand Strategy

LinkedIn has become a widely used and popular platform with the objective of connecting professionals from all sectors, helping them expand their contact portfolio, generate networking opportunities, access better jobs and boost their brand. LinkedIn marketing has been proven capable of generating almost 3 times more customers than other platforms such as Facebook or Twitter. Although we know...

Storytelling vs. Storydoing for your Brand

As awareness about environmental issues has increased, consumer behavior has begun to change as we find ourselves becoming much more careful and selective with products and brands we trust. Companies, for their part, have started to launch campaigns that place sustainability and respect for the environment as the cornerstone of their work. But are these types of campaigns truthful? Recent...

WhatsApp Business, a New Ally to Increase Sales and Build Customer Loyalty

WhatsApp Business, a New Ally to Increase Sales and Build Customer Loyalty Did you know that you can use WhatsApp in your marketing and sales strategy? With more than 2 billion users, WhatsApp has positioned itself as the king of instant messaging. Through its WhatsApp Business tool, with which it allows communication between companies and their clients, users using the platform more and more...

Clubhouse announces launch of its version for Android

ClubHouse, the new trendy social network that’s captured the attention of high profile influencers and celebrities has announced the launch of it’s Android version which could come as early as May. From the moment its co-founder Paul Davison announced that the network were working on a new version, speculation and leaks in the company’s public profiles have been continuously published....

If you can’t beat your enemy—copy them

When Mark Zuckerberg sees his throne in danger, his empire is the first to take action to adapt to its competition. We first saw this in the form of Instagram Stories (overtaking Snapchat), and now we’re seeing it with Reels, Instagram’s newest feature introduced to compete with TikTok. Following the successful launch of Reels, a tool for creating short, edited videos on Instagram, the newest...