Podcasts are one of the latest trends taking off again as new platforms like Clubhouse and Houseparty rise in popularity. While radio has been in decline for years, other voice-based alternatives such as podcasts have continued their rise to become one of the most common ways to consume content. Easily integrated into an on-the-go lifestyle, podcasts are a simple way to learn about a new topic or keep up with the latest news without having to dedicate extra time to sitting down to read.
Naturally, as marketers we immediately look for ways to integrate new trends into our marketing strategy. A recent survey by Statista found that almost 75% of podcast listeners want to learn new things, and another found that 63% of podcast listeners have bought something a host promoted on their show. These figures each set up a great opportunity for any company, agency, or brand to craft their own content for their target audience and take advantage to educate, advertise, and even sell.
While podcasts themselves are not new, they’re a great example of how existing ideas can be transformed over time and adapted to the current market. In 2021, there are podcasts on virtually every subject and there are plenty of ways to make a profit or to engage an audience in a ways that were previously not possible.
How to get started
If we’ve convinced you to give this a try and you’re wondering where to begin, we’ll outline the basic steps for you here below.
Whether a brand has already established a reputation in its market, or if it’s looking to build one, creating a podcast series to feature its expertise and educate or even simply entertain an audience can be a great strategy to gain recognition.
To close out, we thought that this would be a timely moment to announce that LeanFactor will be launching its very own podcast! We’re excited to be launching a series of short episodes on a variety of agency, marketing, social media, and public relations topics that you won’t want to miss. Stay tuned for more in summer 2021!
We’ll leave you for today with the latest updates in the social media world, check them out below:
Twitter just listed its new paid option on the app store for $2.99. What will the new features include? Find out more.
Linkedin has just introduced a new feature allowing you to boost your organic posts. Find out what this means here.
The option to hide likes has finally arrived to Instagram. It’s been in the test phase for a few years, but has now rolled out globally. Read more here.