Twitter to launch “Super Follow,” giving users the ability to charge others for exclusive content

Twitter has released more clues about what their new paid feature will look like. The microblogging social network will allow users the option to offer exclusive content to their followers in exchange for a subscription fee of somewhere around $4.99 per month. The new feature, dubbed “Super Follow,” does not yet have a release date, though Twitter has stated that the content will be presented...

Are online events the future?

In 2021, we’ve seen that online events are becoming increasingly more common, with social media platforms propelling them into the mainstream. But will online events truly be the way large groups of people gather, even after Covid-19? The events industry has been forced to reinvent itself after finding itself, alongside tourism, to be one of the most affected industries in the wake of...

Does Twitch have room for brands?

In 2011, we were introduced to Twitch, a live video platform mostly used by gamers but which is increasingly breaking into new sectors following its purchase by Amazon for $970 million USD. While many may like to call it a streaming platform, Twitch defines itself as a social network—something that has been proven as we witness the powerful community and audience it has generated, boasting...