When Mark Zuckerberg sees his throne in danger, his empire is the first to take action to adapt to its competition. We first saw this in the form of Instagram Stories (overtaking Snapchat), and now we’re seeing it with Reels, Instagram’s newest feature introduced to compete with TikTok.
Following the successful launch of Reels, a tool for creating short, edited videos on Instagram, the newest “Remix” option for iOS and Android was released on the platform. Users will be able to create duets, similar to what’s currently possible with TikTok with this new release. The feature was announced on Twitter alongside an instructional video, which detailed the process of Remixing a Reel. Users will simply need to click on the three dot menu that will appear when watching a Reel, choose the option to “Enable Remixing” and then record the new video or upload one from their photo gallery. As with other types of Instagram posts, users will have the option to publish their video, download it, or save it as a draft.
In terms of privacy, users will continue to have some control over their posts they will need to enable or disable their reels for being remixed by others. Users will also be notified when their reel has been remixed by another user.
Exciting right? Well that’s not all – users will also be able to record voiceovers to further customize their content. For brands and content creators, this functionality is very beneficial to be able to explain in detail what is seen in the video. In addition, with the Mix Audio tool, users can expand the audio editing capabilities of Reels, both in the original audio and in the voice-over.
The infinite value that this new feature brings to brands utilizing the platform is indisputable. Editing content will take less time since all the tools will be found inside the application itself. Users can bring followers closer to their brand and/or products with more elaborate and complete videos. The voiceover feature will provide a new way to explain the content of a videos and the option of “Remixing” will increase the reach of content. Head of Instagram, Adam Mosseri, recently commented, “the objective of Remixing Reels is to accelerate methods for creators to make a living from their content and for small companies to sell their products.”
The media may be flooded with news about Instagram copying TikTok’s model, but Instagram seems to know what it’s doing with more than 1.2 billion active users to date, according to the Digital 2021 Global Digital Overview study, a number that continues to increase.
Will it be able to continue to retain its users among the countless applications that are launched every day? We think so— and for the moment it maintains its leadership status backed by Facebook, YouTube and WhatsApp.
We’ll leave you for today with some of the latest news on other social networks:
TikTok has added a new filter that reacts according to music played in the video. You can also add subtitles to videos.
Twitter announced that users will soon be able to add stickers and GIFs to stories on Twitter. New features are on the way.
You can activate temporary messages in WhatsApp chats or adjust the speed of voice messages. All the news, here.