WhatsApp Business, a New Ally to Increase Sales and Build Customer Loyalty
Did you know that you can use WhatsApp in your marketing and sales strategy? With more than 2 billion users, WhatsApp has positioned itself as the king of instant messaging. Through its WhatsApp Business tool, with which it allows communication between companies and their clients, users using the platform more and more to make purchases online without missing out on the advantages of personalised attention.
WhatsApp’s service offers greater accessibility, with the most important aspect being its versatility for communicating with customers, since this communication occurs instantly and offers all kinds of content that facilitate and improve their experience (things like product photos, videos, catalogs, presentations or audios). Thus, brands are able to offer a completely personalised service to their customers before, during, and after the sale.
Similarly, the app facilitates inventory management, product identification and improves the customer funnel process. For example, companies can use labels in chats and catalogue them, with the possibility of identifying new customers by color codes with pending orders, making it possible to serve users based on their needs at all times.
In addition, the application has implemented a direct purchase button and has already begun to integrate some mobile banking options, making it easier for customers to make a payment directly inside the chat, once again speeding up the process. In short, the app allows the generation of long-lasting and trusting relationships with customers, while increasing a brand’s awareness and enabling businesses to optimise the shopping experience.
Thanks to WhatsApp Business, any brand or company can plan live sessions with new products, improvements in services, or even communicate discounts and then send them to different groups of interested customers. Immediate feedback is practically guaranteed, as being a messaging app, businesses can create forums to answer questions, attract potential customers and win the loyalty of those who are already there.
Examples are abundant: some sports brands have managed to combine live chats and influencer marketing, others are offering free and exclusive content to their customers, thereby achieving greater dissemination and a higher conversion rate than on other platforms. Also, competitions like gymkhana or cooking classes have been organised before new product launches, making it clear that the possibilities are endless and that this form of communication is much more immediate and personal.
WhatsApp Business is already a great e-commerce platform that opens new avenues in terms of the type of communication that brands have with their customers. More and more companies are benefitting from its offering and it’s becoming more clear this trend is here to stay in the future of online commerce and digital marketing. Have we convinced you to try it out?
Check out some of the latest news for other social networks below:
Twitter is working on a new feature allowing users to leave tips, which is sure to revolutionise the landscape of influences, brands, and content creators.
Instagram will finally give users the ability to recover deleted items.
Starting this Monday, Facebook will integrate a new feature to allow users to listen to music or podcasts on Spotify via a mini player.