The Benefits of Having a Podcast for your Company

Just one of the many effects the pandemic has had on business over the last year was the acceleration of digitization across many industries. The digital transformation has caused a change in the current of communication and in social networks which, combined with remote work, has forced the media as well as companies to adapt their way of communicating. This change came about been due to the penetration of ICT, causing companies to try to measure and explain the use of these new tools to be more profitable and competitive.

As companies evolve in the digital age, they must reformulate their strategies by taking their environment and objectives into account, as well as their current economic situation. With more digital initiatives being brought into the spotlight, such as podcasts and video-based tools, companies need to know how to quickly adapt to different situations and ICT.

One of the trendiest new forms of communication is the podcast, which allows us to stay updated and transmit information to customers who have less time and require greater flexibility when consuming content. Let’s have a look at some data:

• The main reasons why a person consumes podcasts are to be informed, to be educated and to be entertained.
• Spain has one of the highest rates of consumption of this type of multimedia content: 39% of people surveyed say they have listened to a podcast in the last month.
• Within that population, 60% of Internet users who are between 18 and 24 years old consume podcasts, indicating that this is an important type of content for the younger generation.

Podcasts are the evolution of radio, and when used strategically, they can be “self-teaching” content to publicize your company or tackle topics of great influence in the sector. In other words, podcasts are a powerful and versatile communication tool. Now, from the point of view of a company, why should you be interested in having a corporate podcast?

1. Fashion is often the key to success: Podcasts are a growing tool that are increasingly being utilized, so following the latest trends is crucial.
2. Be omnichannel: If you expand your platform through podcasts, the opportunities to become known multiply instantly.
3. Show what’s real: With a podcast you can show different facets of your business: interviews with clients you have had or talk about the service or product you have offered can make the listener feel closer to your company.
4. Build better relationships: With this tool, you can generate different types of content, which allow you to connect with your target, or, in the case of internal communication, to maintain a conversation with your employees.
5. Stand out: Currently, it’s much easier to stand out via a podcast than on other platforms, since the level and amount of competition is much lower; which facilitates positioning.
6. It is a great way to structure your network of contacts: You will be able to generate different contacts that at some point may be useful.
7. Lastly, it is very cost-effective compared to visual formats such as video. With basic equipment and some knowledge of audio editing you can start recording.

These are our 7 reasons to start your own corporate podcast. We only have one thing left to say: innovating is essential. We’re ready to get started… and you?

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