Social networks are currently among the most prominent advertising mediums to reach our target audience, and a business’s social media strategy is as important as ever. However, it’s quite frustrating to dedicate time to developing and designing content that later doesn’t generate engagement among users. So, what’s the perfect time to get the maximum reach and response for social media content? The answer is that it will depend on a few different factors, and each brand may want to do its own analysis to find the best time for their audience and sector. The factors to take into account are:
One thing that we must take into account is that it is not the same to manage a consumer brand’s social networks than those of a heavy machinery company, and despite knowing what the busiest hours are, it may not be convenient for you to post content at particular time in certain industries.
For example, Twitter is known for its high traffic on weekdays due to its informative nature. Studies have shown that the morning hours tend to be when people open the app to take a look at the latest news, however it will still always depend on the industry or sector. This is because during big events, tv show premieres, or in the light of breaking news, debates on this platform will often take place in the evening hours as a result.
Instagram is a bit different, as its algorithm prefers new user content making it preferable not to reuse publications and ensure to use of all post formats offered (stories or reels, photos, etc). It should be noted that it is better to choose a prudent number of hashtags that best suit your profile, since in the end, they will likely be proportional to the reach of your publication.
Facebook behaves similarly to Instagram in terms of best times to post. It is interesting to note that on Facebook, we can view post statistics through the “publications” tab. This lets us know the days, times and specific publications that have been most successful in our campaign so that we can plan our strategy around this information.
Finally, we have LinkedIn, whose professional approach makes it clear that standard working hours are typically preferable to achieve the highest engagement. Beyond schedules and trends however, the measurement and analysis of what is done on each platform is very important, because advice aside, those metrics are the ones that will really let you know what hours and what strategy is best for your brand and it’s specific needs.
We’ll leave you this week with the latest news in social media. Check it out:
Find out how to verify your account on Twitter!
Did you know you can upload Instagram photos from a computer?
You’re now able to delete unwanted comments on your TikTok posts, here’s how.