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Just one of the many effects the pandemic has had on business over the last year was the acceleration of digitization across many industries. The digital transformation has caused a change in the current of communication and in social networks which, combined with remote work, has forced the media as well as companies to adapt their way of communicating. This change came about been due to the penetration of ICT, causing companies to try to measure and explain the use

Social media marketing is one of our generation’s most valued tools for growing a business, developing an audience, and increasing sales and conversions. Just like with any other marketing channel, it is important to have a clear strategy behind your efforts so that you know what to expect when you start to see results. This is where social media metrics and KPIs come in. However, with so many areas to track data and determine your KPIs, it can be hard

We’re very excited to announce that just two years after setting up operations in Spain, we have expanded to Latin America with new offices in Mexico and Chile, as well as local operations in Brazil and Colombia. With this expansion, we’re investing in the growth of the Latin American market while we continue to grow and add value to our Spanish business. Since our inception, we have been operating intermittently in various Latin American countries but with our new physical

Podcasts are one of the latest trends taking off again as new platforms like Clubhouse and Houseparty rise in popularity. While radio has been in decline for years, other voice-based alternatives such as podcasts have continued their rise to become one of the most common ways to consume content. Easily integrated into an on-the-go lifestyle, podcasts are a simple way to learn about a new topic or keep up with the latest news without having to dedicate extra time to

Social networks are currently among the most prominent advertising mediums to reach our target audience, and a business’s social media strategy is as important as ever. However, it’s quite frustrating to dedicate time to developing and designing content that later doesn’t generate engagement among users. So, what’s the perfect time to get the maximum reach and response for social media content? The answer is that it will depend on a few different factors, and each brand may want to do

LinkedIn has become a widely used and popular platform with the objective of connecting professionals from all sectors, helping them expand their contact portfolio, generate networking opportunities, access better jobs and boost their brand. LinkedIn marketing has been proven capable of generating almost 3 times more customers than other platforms such as Facebook or Twitter. Although we know that it’s effective, it’s important to design a thoughtful strategy to apply and avoid simple mistakes when carrying out a campaign on

As awareness about environmental issues has increased, consumer behavior has begun to change as we find ourselves becoming much more careful and selective with products and brands we trust. Companies, for their part, have started to launch campaigns that place sustainability and respect for the environment as the cornerstone of their work. But are these types of campaigns truthful? Recent studies have shown that more than half of consumers view brands as inauthentic when taking stances on these issues, seeing

WhatsApp Business, a New Ally to Increase Sales and Build Customer Loyalty Did you know that you can use WhatsApp in your marketing and sales strategy? With more than 2 billion users, WhatsApp has positioned itself as the king of instant messaging. Through its WhatsApp Business tool, with which it allows communication between companies and their clients, users using the platform more and more to make purchases online without missing out on the advantages of personalised attention. WhatsApp’s service offers

In the 2020 quarantine, we relied on social networks more than ever as an escape from the harsh reality that set in as people around the world were confined to their homes. This trend was not only seen with entertainment and information platforms grow, however. The sale of online products also increased exponentially as e-commerce changed the rules of the game for many sectors. According to data from Pulso on the top 10 sectors with the most activity, restaurants went

ClubHouse, the new trendy social network that’s captured the attention of high profile influencers and celebrities has announced the launch of it’s Android version which could come as early as May. From the moment its co-founder Paul Davison announced that the network were working on a new version, speculation and leaks in the company’s public profiles have been continuously published. Most recently, Mopewa Ogundipe, an Android developer at ClubHouse shared a screenshot on her profile of what the application would