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When Mark Zuckerberg sees his throne in danger, his empire is the first to take action to adapt to its competition. We first saw this in the form of Instagram Stories (overtaking Snapchat), and now we’re seeing it with Reels, Instagram’s newest feature introduced to compete with TikTok. Following the successful launch of Reels, a tool for creating short, edited videos on Instagram, the newest “Remix” option for iOS and Android was released on the platform. Users will be able

Twitter has released more clues about what their new paid feature will look like. The microblogging social network will allow users the option to offer exclusive content to their followers in exchange for a subscription fee of somewhere around $4.99 per month. The new feature, dubbed “Super Follow,” does not yet have a release date, though Twitter has stated that the content will be presented via exclusive tweets, private groups or paid newsletters. Will Twitter’s new direction open the door

In 2021, we’ve seen that online events are becoming increasingly more common, with social media platforms propelling them into the mainstream. But will online events truly be the way large groups of people gather, even after Covid-19? The events industry has been forced to reinvent itself after finding itself, alongside tourism, to be one of the most affected industries in the wake of COVID-19. According to a study by Pollstar in 2020, the live-events industry lost upwards of $30 billon

In 2011, we were introduced to Twitch, a live video platform mostly used by gamers but which is increasingly breaking into new sectors following its purchase by Amazon for $970 million USD. While many may like to call it a streaming platform, Twitch defines itself as a social network—something that has been proven as we witness the powerful community and audience it has generated, boasting greater engagement than other notable social networks which have been around for much longer. We